The man behind Iddly Faktory

Karthik Krishnamurthy is an Investment Banker Turned Chef and Food Entrepreneur. After long and successful stints at ABN AMRO Bank, Barclays Bank and SMC, a Global Investment banking Company, Karthik took to his calling, Food!!!

He decided to let his banker dress style take a back seat and wore his chef uniform by starting ‘Iddly Faktory’- a South Indian Food Business. It is therefore built around his personal brand of Trust, Quality Of Service and Authenticity.

Born into a family of professional and hobby cooks, Karthik’s is a case of the apple not falling from tree. He did his schooling from Kendriya Vidyalaya and finished his graduation from Banaras Hindu University. He started working at a very early age to support his family. His years of investment banking experience and cricket interests notwithstanding, his heart’s true calling for the culinary interests never died or dwindled over the years. In 2014, he decided and gave up his full time job as investment banker and dived into setting up Iddly Faktory.

He also follows his heart on two more passions: playing club cricket and growing his own vegetables! This is why a few things play an important role in the conceptualization of Iddly Faktory: Authenticity, freshness, health, pricing and single minded commitment to provide quality food and service.

On a normal day, you’d find Karthik switch several hats from being an indulgent cook, to crunching daily sale numbers, running surprise cleanliness checks at his outlets and kitchen, brainstorming on innovative ways to market and lovingly tend to the vegetables in his organic garden.

Karthik Krishnamurthy’s labor of love, dedication and passion, led to the beginning of Iddly Faktory by setting up 1st corporate counter in January 2015. Growing up, Karthik always knew his heart’s calling was to cherish and manifest the sphere of satiated smiles earned from his kitchen experiments. He loves to experiment and cook for friends and family and often invite them over lunch or dinner. While he dabbled in elaborate cooking sprees alongside his demanding investment banking career and club cricket stint; 2014 marked his definitive move from being a home-cook to a food entrepreneur with a vision.


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