Green tea just got Super to celebrate Everyday Super Humans
After pioneering the green tea wave in India, Tata Global Beverages, the second largest tea brand in the world, introduces a first-of-its-kind vitamin enhanced range of Super Green Teas as the latest addition to the company’s green tea portfolio. The company has always pushed the envelope when it comes to innovation, aiming to offer consumers products that suit their changing needs, evolving tastes, and varying lifestyles. This journey of innovation has led to the creation of Tetley Super Green Tea which caters to those people who are faced with “Super Human” expectations every day.
This time around, the brand is targeting real people, who are crunched for time and have the potential to show up super in simple moments. This product allows people to experience the various benefits of green tea as it’s loaded with antioxidants and provides their consumers with added benefits of Vitamin B6 and Vitamin C. Tetley Super Green Tea introduces “vitamin -enhanced” green teas for the first time in India.
The range of Tetley Super Green Teas was officially launched in Mumbai by the new face of Tetley in India, Sourav Ganguly, actress Neha Dhupia, actor and presenter Shibani Dandekar and Regional President – India, Tata Global Beverages Mr. Sushant Dash at a unique Zumba concert where they set a new GUINESS WORLD RECORDS record for Largest Gathering of People Wearing Capes – bringing alive the product story of ‘Everyday Super Humans’ in a unique manner.
Tetley Super Green Tea – Boost
Green Tea just got Super- for the first time in India – Tetley’s Master Blenders have expertly combined lime and mint green tea with Vitamin B6 to help reduce tiredness and fatigue. Each cup contains 10% of your recommended daily requirement of Vitamin B 6.
Tetley Super Green Tea – Immune
Green Tea just got Super- for the first time in India – Tetley’s Master Blenders have expertly combined Citrus and honey green tea with Vitamin C to help support your immune system. Each cup contains 20% of your recommended daily requirement of Vitamin C.
The two green tea variants, Tetley Super Green Immune and Tetley Super Green Boost are available in 10’s and 30’s SKU’s, priced at Rs. 65 and Rs. 170 respectively.
About Tata Global Beverages
Tata Global Beverages is a global beverage business; its brands have presence in over 40 countries. The Company has significant interests in tea, coffee and water and is the world’s second largest tea company. 300 million servings of its brands are consumed everyday around the world. Tata Global Beverages’ annual turnover is US$1.4bn, it employs around 3,000 people across the world. The company focuses on ‘good for you’ beverages and has a stable of innovative regional and global beverage brands, including: Tata Tea, Tetley, Himalayan natural mineral water, Tata Water Plus and Tata Gluco+, Good Earth tea, Grand Coffee and Eight O’clock coffee. For more information, please visit www.tataglobalbeverages.com