India has a huge readership but still Authors face a lot of hurdles promoting their book and making Sales happen. This may be because of inadequate book promotion, lack of good content or poor distribution policy.
To brainstorm the book marketing scenario in the rapidly transforming ‘book-reading’ space, Half Baked Beans, a Delhi based publishing house, hosted a Bloggers Meet at Rooftop Potbelly Café. The event was attended by Book bloggers and Social Media influencers who brought with them a fresh perspective on Book promotion and Author branding.
Half Baked Beans is a 3-year-old publishing house based in New Delhi that is into publishing fiction and serves as a platform for all the aspiring authors. Eyeing the need for a proper book marketing forum, the publication announced its foray into Book marketing, officially through its Social Media handles.
Talking of need for a book marketing forum, Chetan Soni, Founder, HBB said, “With the advent of digitization, books are now available on Kindle and e-stores. That calls for online Promotion and book marketing to connect with the readers. Today, authors can choose from an array of book marketing services to place their books in the markets and be selective in their approach. From providing the right marketing strategy to exploring the vast readers market, we do it all to take the book to remotest of corners. ”
The publication house has pioneered a fresh wave of learning and spreading the culture of reading. Initiating an unique Writing Workshop Marathon, it has conducted 9 workshops in the span of last 3 months.
The event was a small affair with Bloggers and Social Media influencers from Delhi marking their presence.